Omniverse is a cloud-based collaboration platform created by NVIDIA. The idea is to facilitate the work of teams without them being physically in the same place, like a Google Doc but for 3D creation. It is with the help of Omniverse that artists have for example created Marbles at Night RTX, the demo with raytracing lighting presented recently by NVIDIA.

A complex architecture!

In concrete terms, Omniverse is presented as a way to connect classic creation tools, assets and projects. To achieve this, NVIDIA relies on USD (Universal Scene Description, an open-source format developed by Pixar) and MDL (Material Definition Language, an open-source format proposed by NVIDIA), but also on GPU raytracing/path tracing made possible by its graphics cards. Five key components are actually used: Omniverse Connect, Nucleus, Kit, Simulation and RTX. Together, they allow to manage the links between tools and to collaborate, while offering a multitude of options and services, such as simulation tools. It is even possible to create applications.

Omniverse: for whom, for what?

NVIDIA claims that its platform will be useful for both teams and solo users:

•  for a freelancer, for example, it will mean not wasting time exporting and easily switching from one application to another via the Omniverse environment;
•  for teams, it will allow collaboration between teams spread across the globe and simplify workflows by making updates and iterations instantaneous.

In both cases, RTX technology will also allow for the combination of real-time and photorealistic rendering, NVIDIA promises. To make it more concrete, NVIDIA has worked on applications and experiments that give an idea of the possibilities of the platform, beyond an architecture that may seem quite complex at first glance. For example, there are:

• NVIDIA Omniverse AEC Experience, a collaboration system for architecture, engineering and construction that focuses on concept design, visualization and review. In particular, the system links Revit, Rhino, SketchUp
• Isaac Sim, a simulator focused on robotics and AI;
• Omniverse Machinima, which facilitates the creation of animations using video games;
• Omniverse Audio2Face, which uses artificial intelligence to generate animation: an audio sequence is used to animate the lips of a face.

Omniverse, with whom?

Of course, Omniverse only makes sense with the collaboration of many partners. And NVIDIA has announced that many entities are involved, from Autodesk to the Blender team, from Pixar to Adobe, including Epic Games, Unity, SideFX.

Source: https://www.3dvf.com

Inter-consulting is a well-established IT R&D consulting company. It performs with key consultants in multi sectors recruitment of professionals. One of the key areas of expertise we have is in the EDS Wire Harnessing system designs and electrical engineering. With today changing world and customers’ needs, it is very apparent that remote work is something of the new normal of any international companies.

One of the biggest challenges to ensure the success of any organization is finding the right people with right skill and attitude. Inter-Consulting is here to help you achieve these goals, like faster time-to-market and elimination of training cost. Inter-Consulting has a proven record of delivering IT & Engineering resources to organizations, quickly and efficiently providing the brainpower of highly trained consultants and specialists. The consultants provided by Inter-Consulting your entire human resource requirement without the expense, delay, or inconvenience of lengthy recruiting and assessment processes.

Inter-consulting can provide a consultant that is already well established in his professional field. The benefits of having a remote worker are labour time. This is approved by tasks and the improve time sheet. The benefit is that this task can be done remote with no additional cost and to employ such areas skills in a hot market can be a good work in solution for some clients. The remote services are EU based near shore and USA based onshore.

We open recently our new website www.icedsconsulting.com giving all the information about our new project. Do not hesitate to check it out if you are interested in EDS Wire Harness Remote Consultants and contact us.

Today, for many digital marketers programmatic advertising stands as real mystery, which is pretty comprehensible.

Programmatic ads can be a difficult subject to understand by including mixing data science, automation and machine learning.     

Programmatic marketing is a field notoriously jargon-to the point we could almost think programmatic marketers are actually using a foreign language.

 But What is Programmatic Advertising?

Since the turn of the millennium, programmatic advertising in online marketing has gradually replaced traditional advertising processes. Advertising space is sold via a real-time bidding system (RTB) on automated online platforms. This system takes into account user data so that advertisers can define which ads they want to show, to which audience, at what time and where. This way they can reach their targets in an efficient way. Real-Time Bidding (RTB) uses big data and algorithms. These auctions could not be carried out in the old advertising procedures. RTB is the main distinguishing feature of programmatic advertising compared to other forms of display advertising

Programmatic advertising is a method based on artificial intelligence and machine learning. It allows to buy online advertising spaces on specialized platforms, in a logic of real time auctions, in order to optimize the programmatic strategies. This form of display advertising is also called real-time advertising (RTB).

How Programmatic Advertising Works

Today, we can determine four major components which constitutes the basic framework of a programmatic advertising ecosystem. A demand side platform (DSP), supply side platform (SSP), data management platform (DMP), and an ad exchange. Each part of the system collaborates to serve both publishers and advertisers and allow them to trade effectively.

AD EXCHANGES

The technological core of programmatic advertising is the AdExchanges, online marketplaces where bids are made in real time and collected through advertisers (Merchants) and operators (Publishers). Among the largest operators of AdExchanges are:

AppNexus, AOL's Marketplace, Microsoft Ad Exchange, Google Marketing Platform, OpenX

DEMAND SIDE PLATFORMS (DSP)

A DSP allows advertisers to buy digital ad space made available by media publishers automatically via ad exchanges. Buyers can target audiences based on data such as website category, physical location, age, online behaviour and more. The advertiser sets up their ad inventory and audience targeting preferences in the DSP. The platform then automatically seeks opportunities in the ad exchange or network that meet these parameters.

SUPPLY SIDE PLATFORMS (SSP)

While advertisers use DSPs to manage ad buying, website operators register on a Supply-Side Platform (SSP), which is the equivalent of the DSP for publishers this time. There, operators can sell their programmatic advertising space, indicating the minimum price at which they wish to sell their advertising space, and adding any other criteria with regard to the buyers and channels involved. Supply-Side platforms can be connected to several different AdExchanges at the same time to allow operators to sell their ad spaces at the highest possible pric

Data Management Platforms (DMP)

For programmatic to work, the system needs to match up appropriate ad inventory to ad space. This is where a data management platform (DMP) comes into play.  DMPs are an independent platform that acts as a centralised data warehouse for collecting, managing, and analysing data from a range of sources. It builds comprehensive user profiles used by programmatic algorithms to match the most relevant ad to the visitor on the publisher’s site. Advertisers and publishers both use DMPs to improve targeting, create reports, and build lookalike audiences.

Diffusion in business practices and future prospects 

Programmatic advertising is the new gold standard in display advertising. In 2018, companies in the U.S. spent more than 80 percent of their online advertising budget on programmatic advertising, and the method is also gaining traction in Europe and France. According to a German study by the Interactive Advertising Bureau (IAB), European companies spend an average of up to 65% of their advertising budget on programmatic advertising. In France, 63% of companies use this smart method of display advertising.

Anyone who wants to advertise online effectively can no longer ignore programmatic advertising. In a study conducted by Google a few years ago, this method was already referred to as the new operating system for online advertising. And the potential of this method is far from being exhausted: with the continuous development of artificial intelligence and machine learning, advertisers will in future have more and better possibilities to publish their ads at the best time, on the best channel and to the most appropriate user.

 Source: www.1827marketing.com, www.ionos.fr

The Covid-19 pandemic had an important impact on consumers’ habits by accelerating the shift from physical to e-commerce. Today, the percentage of consumers who buy more than 50% or more of their total shopping online has increased dramatically in the three largest e-commerce markets in Europe: France, Germany and the UK

Coronavirus: growth lever for e-commerce

This large-scale health crisis has had a major impact on traditional European retailers. Multiple measures such as  social distancing, containment were put in place by various governments to combat the spread of the virus. As a result, a lot of consumers were hindered or even excluded from going to stores. But as the spread of the virus begin to slow down, will consumer habits remain the same?

E-commerce would maintain its growth after the health crisis

With the increasing popularity of e-commerce sites, more and more people are turning to online shopping. This increase in online shopping can be attributed to several factors. Websites have become more user-friendly for customers. As a result, the confidence of Internet users has improved, with a better experience on the websites they visit.       

No more queuing at the checkout, no need to go to shopping areas that are often crowded or with hard to find parking spaces. We can receive in one click and very quickly (the next day with Amazon, widely used in France) our purchases. Returns are also simplified for even more flexibility.

Experts predict that the impact of the coronavirus will not only be a short-term boost for e-commerce in France, but will remain there even after Covid-19. Indeed, people may have become accustomed to the convenience and comfort offered by home ordering and delivery, as well as contactless online payments, which may lead to a permanent change in behavior in favor of e-commerce purchases.

With the advancement of technology, e-commerce seems to have fully integrated itself into the new habits of consumers, improving their shopping experience and creating a lasting relationship with them.

Source: www.oberlo.fr

Today, 94% of first impressions are design-related. No matter how valuable your website or product is, it will be rendered powerless if it is joined into a poor or outdated design. This is why UX design trends must be continuously monitored, and the best of experience must be provided to convert first visitors into regular Indeed, User experience design play an essential part into the way your customer is perceiving your brand.

To make your web, app and product UX look like the more efficient possible, you need to follow the latest UX trends with attention since they are constantly changing. Here is a shorten list of all the future UX design trends which will probably influence the market in 2022:

1. Neumorphism

"Neumorphsim is an in-between version of skeumorphism and flat design and is gaining traction for its subtle yet innovative look. In this design, the user interface (UI) elements are placed behind the background, i.e., similar to the watermark setting. Once the user makes a selection, that element protrudes out and looks like it is coming out of the screen. Neomorphism is about using solid colours and the blend of right contrasts and shadowing effects.”

2. Illustrative Design

Illustrative design or vector graphics is the latest UI/UX design trend where pictures are made computer graphics ad are associated utilizing lines or curves to transform them into a identifiable shape. “More and more web designs are relying on vector artwork these days. Not only it looks sophisticated, but it also adds a unique look to the UX design. These vector images are perfect for keeping it minimalistic while conveying the message to your audience.

3. Dark mode

Dark mode or dark theme is gaining more and more success recently: it’s a colour scheme of light-on-dark, an inversion of the traditional format. Many mobile devices recently switched to support dark mode, which has proven to improve battery life. A part from the part it can save battery support it also play a part in user experience since it seems improve how people feel. Blues screen as we know it have the ability to supress the secretion of melatonin, impacting sleep. But if an app is used in dark mode, it reduces the light, and by extension the impact of the app usage on sleep and overall eye strain.

Source: www.prototypr.io

In 2021, e-commerce has continued to grow, with more and more online shoppers and e-retailers eager to meet this demand. Indeed, a lot of companies has witnessed a increase in the technologies used by e-retailers to satisfy their customers.

With the multiplication of e-commerce sites online, consumers have the luxury of being able to choose the stores they want to order from. However, the act of buying is no longer simply influenced by the product or the price, but other issues, such as the values of a brand will be taken into consideration by the customer.

Ecology for example has started to play a part since the citizens are increasingly sensitive to sustainability and ecology issues, saying they are influenced by a brand's responsibility when making a purchase. Questions such as "Where do the materials come from? What is the packaging made of? Does the e-tailer offer green delivery options?" are becoming more common. Brands are becoming more aware of this and are becoming more environmentally responsible.   It is quite possible (and desirable) that the year 2022 will be marked by new initiatives...

The subscription model is also something taken to consideration now: It's common knowledge that acquiring customers is much more expensive than retaining them. So it's not surprising that brands are getting inventive in trying to retain their customers. The rise of online shopping has allowed brands to implement a new type of loyalty program: the subscription model. The customer chooses one or more items that they consume regularly, chooses the frequency of purchase and the brand does the rest.                                                                                                                                                                Many sectors have adopted this model and it is now possible to have flowers, bottles of wine, dog toys, jewellery or fashion items delivered monthly. This has the advantage of allowing the customer to have peace of mind in knowing that they will automatically receive the products they regularly consume or to receive a surprise in their mailbox every month. For the brand, being able to accompany its customers over the long term is a golden opportunity.

Additionally, operations Experience Management is becoming a hot topic:  to face the increased competition in e-commerce, retailers need to differentiate themselves. To do so, customer experience is a key success factor. Customer experience has become a key focus for many brands who want to use it as an opportunity to outperform their competitors. And this has led brands to think about the buying journey they offer. Operations Experience Management allows brands to take back control of the buying journey from A to Z. More and more retailers are interested in the post-purchase journey and this trend is expected to continue in 2022.

In 2008, Apple introduced the Appstore while Google was developing their own android market, the Play store. These platforms gave birth to an ecosystem of tech companies and independent developers by allowing them to expand a plethora of apps, which represent today an important industry that is still steadily increasing.

It also conducted to the emergence of new careers in the digital age, one of the most well-known and trending being: “UX-UI designing”

The UX Designer is responsible for a good user experience. A good or bad UX is closely linked to the quality of the design. With this in mind, the UX Designer is responsible for applying a user-centric design that places the user's experience as the main concern, with the aim of ensuring the most positive user experience possible.

It is the ideal alternative to optimize the efficiency of a digital product/service: a website, a mobile application or a software and gain the trust and satisfaction of users.

UI design concerns the graphic environment of a user interface: typography, colors, information architecture, size and shape of UI elements, etc.

The UI designer is responsible for arranging the UI elements of a user interface according to ergonomic and graphic standards and according to the graphic charter in force.

With the emergence of e-commerce, and interactive devices, UI-UX seems to seems like a promising career option. The UX Designer profession is constantly evolving and the demand for this skill is expected to increase by about 18% in the coming years.

Source: www.esokia.com

Today, the UX landscape as we know it, is beginning to change, in no small part due to COVID. Remote jobs keep increasing, resulting in a bigger flexibility and diversity at the job level.

In the same spirit, the future of user experience is set for great changes: self-taught machines may soon be able to repeat 1000 times faster and produce considerably more variety than humans have ever processed. In such a scenario, UX design education and training will need to evolve in the next ten to twenty years.

A lot of studies demonstrate that engineering performance will step forward and that UX designers will collaborate closely with technical architects eclipsing the current marketing-driven/business agenda that is at the heart of decision-making.

In the future, UX professionals need to be aware that they should not be limited to UX, which machines may replace one day. On the contrary, they need to associate with product managers and engineers to re imagine product experiences. Indeed, understanding the user is not enough nowadays: a designer needs to be familiar with business operation and technological innovations.

Three criteria must be met for a product to be effective:

Achieve business goals, bring values to users, technogically feasable.

Source: www.prototypr.io

                                                                                                                                         Technologically feasible.

It is expected that the trends that have developed within the IT industry in recent years will continue throughout the next decade. These trends include a particular focus on developing artificial intelligence and automation, in order to keep up with the demands of a rapidly modernising world. The impact of the COVID-19 pandemic can also be seen here, as faster technology is needed to cope with the demand of working remotely.

Automation, according to codequotient.com, will be one of the main drivers of developments within the IT industry. Automation is often needed in daily life, from banks to supermarkets and large businesses to small ones; improving it is thus a top priority for many. Cloud computing (and, importantly, ensuring the security of this cloud) will also continue to be a focus of the industry, as this is a large source of revenue. The stratospheric popularity of cryptocurrency will also make this an area of interest for IT specialists, as public interest in new forms of currency continues to grow. A fourth area of interest within the industry will be making technology more accessible to greater numbers of people, thereby increasing its user base and possible future interest.

2022 will be a year of continued growth and development in the industry, working to meet the needs of a changing society. These trends should be expected to continue past this year, as the demand for fast and reliable technology and storage continues to grow.

Source www.codequotient.com

Amazon Web Services, along with many other tech companies, have released their predictions for the areas of technology that they believe will prove most lucrative over the next few years. AWS currently hosts a significant portion of the internet’s cloud storage, having pioneered cloud technology for well over a decade.

AWS Vice President Werner Vogels expressed his excitement for the continuing development of technology that “augment[s] how we engage with the world”; this includes artificial intelligence and cloud storage. The five areas that AWS expects to be crucial this year are AI, cloud storage, smart spaces, sustainability, and connectivity.

AWS expects that AI will start to be used in software development, to aid and speed up the process by helping developers to create secure and reliable codes. This will be particularly useful when it comes to spotting scams and fraudulent content online, potentially protecting many internet users from exploitation. The cloud will also be a key area of development as it will aid the development of specialised technology in daily life, connecting to almost every digital device on the planet. Smart spaces could provide a solution to the difficulties faced by senior citizens in everyday life, allowing them to turn lights off and lock doors without having to move, and to keep in contact with their families without the risk of physical contact during the pandemic. Sustainability, the fourth area of development highlighted by AWS, is necessary due to the targets set by many governments for emissions reduction; technological advances are crucial to aid us in meeting those targets. The final area of focus is connectivity, trying to bring technology and the internet to everyone so that they can access its benefits. Vogels hopes that underserved communities around the world will benefit from AWS’ commitment to developing connectivity solutions.

Source: www.techhq.com